It is impossible to convey just how important Search Engine Optimisation is.
Having an effective and carefully planned SEO strategy is one of the most important parts of making your online presence a success.
Your SEO strategy should be something that effectively aims to make your website the most relevant search results for your customers.
With any SEO campaign, at WFDL we start by carrying out a bespoke audit of your organic presence, which includes mobile and desktop.
We utilise advanced on-page SEO techniques to build up a websites relevance for appropriate and targeted key terms.
We cover all on-site SEO best practices, analyse your website's structure, internal architecture & other key elements that are weighted within the search engines algorithms to provide recommendations for improved relevancy in targeting keywords.
With SEO, content really is king. Yes, there are complex search engine algorithms that take place behind the scenes, yes there are a few tricks as well, but the top 90% really is content.
Keyword research is a fundamental part of any SEO campaign.
It's about discovering what someone types into a search engine when searching for your product or service. These may not always be the keywords that you may think.
SEO is not just about generating traffic, it's about generating the right traffic – traffic which will convert into leads or sales.
Before we begin optimisation on a website, we need to know which keywords we are targetting. So keyword research is really important to get right and is where White Feather Designs do really well.
Link building encompasses content marketing, PR & outreach to get people talking about your brand. It still remains the main factor in any SEO campaign and makes up the lions share of off site SEO.
Link building is the process of acquiring relevant hyperlinks from other online resources back to your own wesbite. This process really is so important, but is not always given the attention and time it needs.
Even the best content can be easily lost on the internet today. Our SEO outreach team will not only connect your brand to to other online resources, but will connect it to the relevant resources to obtain high quality backlinks to get people talking about you & sharing your message.
Backlinks to generate targetted traffic that will convert to sales and leads.